Welcoming Luxury Chinese Spirits
For many years, Yunmen has been producing award-winning luxury spirits. Their unwavering dedication to quality at every step of the production process and long history of winemaking has established them as a frontrunner in the industry. The brief was to introduce Yunmen America, Baijiu and Jiang-flavored spirits, to the United States.
DISCIPLINES:
Language Translation
Art Direction
Print Design
Design Strategy
The Coupling of China and America
I aimed to preserve the tradition of Chinese spirit-making in the designed collateral, while also capturing the essence of the American luxury spirit connoisseur.
Selling brochures were created in preparation for presentations and sales pitching.
Greetings to America from
Yunmen Wine
Digital and printable materials were created, including presentations and brochures, in preparation for the distribution of our spirits to warehouses and stores. Additionally, Tech Sheets were developed to provide detailed information on the taste, description, facts, and history of each spirit.
All the Chinese You Need to Know
Following the development of the American brand story and design deliverables, a comprehensive merchandising and outdoor advertising campaign was promptly launched for the US markets entitled, “All the Chinese you need to know.”
