Art is Transformative
Create the Way was founded in 2020 by an expressive language arts teacher who maintained a beautiful atelier for teaching children art. When the COVID-19 pandemic struck, she transitioned to online teaching. Through this experience, she developed numerous teaching tools that she now wishes to share with the world. As a result, she has decided to offer these tools online to fellow educators, artists, and children. The goal is to continue to push the importance of art in and out of school as it is transformative.
DISCIPLINES:
Identity Design
Design Strategy
Typography Design
Brand Architecture
Brand Story
Copywriting
Visual Identity that taps
into psychology
The font has an educational quality that reflects a more clean and casual style. The primary and secondary colors are warm, bright and inviting. Supportive brand elements are handwritten and used to facilitate communication.
Meet our friend, the Computer Mouse
The founder, who is also a talented artist, creates these line drawings. Her signature technique involves using a single continuous line without lifting the hand, symbolizing the interconnecting of all things. I thought of it as abstractly representing a computer mouse symbolic of world wide web culture. It helps serve as a prominent design element across our brand story.
Digital assets included an Instagram strategy and website face lift.
Detailed Guides & Tools
We developed printed materials to be distributed at local schools and learning centers. Each piece includes detailed information on who Create the Way is and the support it offers in-house and online.
