Video (above) partners: fullbeauty.com, SwimsuitsforAll and Ashley Graham
Leader in Plus Size Fashion
Fullbeauty.com is the fashion destination for plus size women and men with 15 brands under its umbrella. As Art Director for 9 years, I conceptualized creative campaign systems and content across print and digital collateral. Working across all departments— merchandising, marketing, UX developers, legal teams and print houses—I assisted in the increasing of ROI 12-17% every year.
DISCIPLINES:
Art Direction
Print Design
Web Design
Campaign Creation
Social Media Design
Responsive Design
Application Design
Merchandising
Beauty is Boundless
Recognizing that beauty knows no limits, Fullbeauty.com inspires, engages and empowers full-figured women and men to live life to the fullest.
Ashley Graham, seen here, was as an avid brand ambassador, model and supporter for the brand.
It was my pleasure to work on the brand for so many years even during the transition of name changes from OneStopPlus.com to Fullbeauty.com.
Swim campaign above: A small portion of the site map illustrating UX/UI
Developing and designing dedicated web content and seeing special campaigns through was a daily occurrence.
Editorial Design
As Art Director, I was responsible for the creation of all dedicated and co-branded print content, including print catalogs, inserts, and brochures. I collaborated closely with legal, marketing, and postal services to ensure that all designs adhere to guidelines and regulations.
