Predee Architects is a boutique architectural firm that specializes in designing residential and commercial projects in Bangkok, Thailand. The name "Predee" is derived from the Thai words for happiness and good, reflecting the firm's commitment to creating spaces that bring joy and excellence to their clients. The firm's signature style incorporates natural materials, warm lighting, neutral colors, and inviting designs, all of which contribute to their distinctive brand identity.
Integrating Nature, Architecture and Users
DISCIPLINES:
Identity Design
Design Strategy
Brand Architecture
Social Media Design
Typography Design
Brand Story
Minimalist and Natural Identity
By seamlessly blending the brand’s attributes of simplicity, strength and natural elements, I was able to establish a visual identity that was not only aesthetically pleasing but minimal and inviting.
The stationery is printed on naturally textured paper stock; keeping nature top of mind.
Responsive Design
The process of web design involved a thorough exploration of the principles of perspective, focusing on the use of diagonal lines and sharp angles to create visually engaging optical illusions. The imagery utilized in the design reinforces the geometric lines and letters "P" and "d" of the logo monogram.
Packaging and labels were created for internal and external use for construction site visits and meetings.
