Swedish Fashion in the USA

Ellos.com is a Swedish brand that is making its mark in the American market. I Art directed for Ellos USA, a plus size fashion brand, for three years driving web content creation and campaigns being mindful of UX and UI. Our website conversion rate averaged higher than 11 percent.

DISCIPLINES:
Art Direction
Campaign Creation
Social Media Design
Responsive Design
Application Design
Merchandising

Social Media Seasoning

There was a responsibility to drive sales and converters through social media marketing. I designed seasonal and dedicated posts, ads and brand content weekly. Our first year we managed to organically gain 1500+ followers.

Home pages, landing pages and emails were carefully planned with content strategically placed to enhance the overall user experience.

The Social Edit is a seasonal campaign we brought about collaborating with Social Influencers before it became a trend.

Responsive Swedish Design

The process of web design involved a thorough exploration of user interface principles. Each page was carefully crafted to ensure full responsiveness on all devices and web browsers while paying close attention to break points, fonts and optimized images.